End Extinction

The San Diego Zoo held a fundraising event to spread awareness about the crisis of animals like lions, gorillas, and rhinoceros soon becoming extinct in the wild. The poster is both a gift for donations and also serves to inform the recipient.

Minion was chosen for its timeless look and high degree of readability. Univers was selected as a compliment for its legibility as well.

A conceptual approach was taken to convey the seriousness of the topic as well as the danger of seeing these beautiful animals disappear before the viewer’s eyes. The unique, pencil-drawn style was created to integrate with the concept and used for the headlines as well.

Art Director
Bradford Prairie


Poster Series


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