Barnes and Noble wanted to create a special anniversary edition of Grimm’s Fairy tales, originally published in 1812. Their goal was to modernize and market the book to children ages 3–5 and their parents ages 30–45. These middle class parents believe that reading is important and are willing to pay more for an illustrated book that will engage their children.
Illustrations done in a modern etching style bridge the gap between old and new. Their conceptual nature creates repeat enjoyment as does the high amount of detail. Their cheerful tone makes a positive impression and connects with children. The books are produced in hardcover for longevity.