Adventures in Education is an after school program for children ages 5–12, whose mission is making learning engaging and fun. Essential to this project was creating a space that would appeal to both children and their parents.
The lessons allow children to experience hands-on learning that incorporates various learning style methodologies. The use of light-hearted, playful illustrations was a key element to set the right brand voice for the learning materials and space. Bright, energetic colors were selected to help set the tone. Eames and Archer were chosen for their friendly appearances.
Branding, Icons, Education Materials